Welcome to…

I Market to Humans

Where I transform snore-worthy marketing into fun, high-engaging content that your audience adores…

…and that makes you a whole lotta $$$.

I’ll create your next 6-figure, high-ticket launch and manage the whole shebang.

All you need to do?

Show up once for 90 minutes, then kick your feet up and watch the Stripe notifications roll in.

Yes, really.

“In just six months, James has helped me launch three virtual high-ticket courses, each generating over six figures, with two exceeding $200,000 in revenue.”

James has been a game-changer for my coaching and consulting business. He handles everything expertly, crafting compelling sales pages, email sequences, and follow-ups that truly resonate with (and converts) our audience.

His ability to capture my voice and uncover unique storytelling angles has been invaluable. During launches, James feels like an extension of our team. He keeps us organized and focused, allowing me to concentrate on delivering top-notch course content.

His comprehensive approach to marketing our high-value programs has not only led to impressive financial results but has also significantly reduced the stress of launching. I'm incredibly grateful to have found James.

His expertise, creativity, and dedication have elevated our marketing efforts and driven outstanding results. I wholeheartedly recommend him to any coach, consultant, or course creator looking to take their business to the next level.

Callan Faulkner

Founder of REI Optimize and Industry-Leading AI Coach for Coaches

I’m Your Turnkey Solution for Masterclass Sales Funnels for 6-Figure Launches

That’s sure fancy soundin’, isn’t it?

Let me tell ya in plain English what I do:

I create an entire webinar (masterclass) sales funnel for your high-ticket offer that takes leads from pre-registration to closed.

From emails & SMS (pre-registration, registration, reminders, replays, upsells, etc.) to web pages (registration, thank you, replays, upsell)…

From webinar strategy (designing it with you for max conversions) to back-end ‘phoneless’ sales calls (more on that later)…

I have you entirely covered.

The best part? I shoulder 90% of the work for the entire shebang.

All I need you to do is show up to deliver one, 90-minute masterclass.

I handle everything else.

If your eyebrows are raised with skeptical curiosity, let’s continue, shall we? 👇

But first, let’s get the heart attack outta the way…

My work is performance-based (“commission”) because I need skin in the game.

I am your marketing partner who’s entirely invested in your success because my success (and professional fulfillment) depends on it.

So when it’s 10 PM in the middle of the launch and something’s going haywire…

And let’s be honest: something always goes haywire in the middle of a launch.

I’m in the trenches, happily pouring elbow grease into every grinding part so that you don’t have to.

Thus, I ask for a small slice of whatever pie I bake.

If that ain’t your jam, I totally understand.

Thankfully, for some of these rad biz owners, it is:

  • "In just six months, he's helped me launch three virtual high-ticket courses, each generating over six figures, with two exceeding $200,000 in revenue."

    James has been a game-changer for my coaching and consulting business.

    As a busy coach, I don't have time to create content or strategize about audience engagement. James handles it all expertly, crafting compelling sales pages, email sequences, and follow-ups that truly resonate with our audience. His ability to capture my voice and uncover unique storytelling angles has been invaluable.

    During launches, James feels like an extension of our team. He keeps us organized and focused, allowing me to concentrate on delivering top-notch course content. His comprehensive approach to marketing our high-value programs has not only led to impressive financial results but has also significantly reduced the stress of launching.

    I'm incredibly grateful to have found James. His expertise, creativity, and dedication have elevated our marketing efforts and driven outstanding results. I wholeheartedly recommend him to any coach, consultant, or course creator looking to take their business to the next level.

    Callan Faulkner

    Founder of REIOptimize and Industry-Leading AI Coach

  • "We not only had the most people ever attend a live masterclass but we also had the biggest launch year to date."

    Working with James for the launch of one of our coaching programs was such a positive, streamlined experience.

    From creating copy that sounded like my voice, to helping handle logistics regarding emails leading up to a masterclass and all the sales conversations that followed it he was so helpful!

    I cannot recommend working with him enough!

    Stephanie Wigner

    Founder of The Wealthy Practitioner

  • “James has made me so much money, and made my life infinitely easier!”

    He has awesome ideas for campaigns and has mastered speaking in my voice. I love working with him for his quick response time, and ability to showcase my personality. He has helped me so much with storytelling and how he waves it seamlessly into sales through emails is so impressive!

    Suzy Holman

    Serial Entrepreneur and Online Business Coach

  • “Working with James has been incredible!”

    He truly can embody your voice (very quickly) and has the gift of turning any topic into something creative and captivating! He’s mastered the art of storytelling and has helped me capture and convert my audience in my emails!

    Angie Lee

    Founder of Soul and Online Business Coach

  • “James is the amazing balance of creativity and business.”

    From the first time working with him, I knew I was with someone who was deeply dedicated to his work. Every email he crafts elevates my business. It feels like he is truly on my team, and wow, do we ever need that as entrepreneurs. Come on… how do we get a million more James’ on this planet?

    Mark Anthony Lord

    Online Life Coach

  • “Honey, I’m so proud of you!”

    But what is it you do again? I don’t know how it works, but I just know you’re the best at it! When will your writing be published? Oh, I’m so proud of you, sweetie!

    Nana

    Mother of my mother

  • "Our emails continue to have outstanding open and click-through rates across the board."

    James is a phenomenal marketer who has a gift for weaving simplicity and potency into one. He has an innate understanding of sales psychology, reader retention, and style. James will make a fantastic addition to any team looking to expand their email list, improve sales, and up-level their marketing.

    Aaron Abke

    Founder of 4D University

Here’s How it Works

My system has three powerful levers:

‘Phoneless’ Sales Calls

Backend, ‘live chat’ conversations where I pre-sell, qualify, and enroll peeps without ever having to say a word. I’ve seen as high as a 40% conversion rate with my phoneless sales calls. Say your sweet goodbyes to doing sales calls yourself.

Master-crafted Masterclass

I leverage the 100 Million Dollar Webinar King’s structure for designing an engaging, high-converting masterclass and accompanying funnel to actually get people to show up.

Copy That Connects & Converts

There’s a reason why I named my company I Market to Humans. My marketing actually sounds like a human wrote it. By using slice-of-life storytelling, personality, and sales psychology, I write in a way that connects with, and converts, your audience.

Among other things, the testimonials above were ranting & raving about my writing, so…

Let’s chat about that for a sec.

Per the namesake of my company, I market to humans, for humans.

What’s that mean?

I don’t use AI to create any of my content.

No prompts.

No copy/paste of the LaTeSt & GrEaTeSt, this-week’s-flavor of frameworks.

No snoozefest, robotic writing.

I still leverage sales psychology and strategy, but deliver that via writing that uses personality, humor, and drama. I humanize marketing while still keeping the strategy in place.

And it’s genuinely surprising that I have to say this, but amazing things happen when you use writing that sounds like a human wrote it. Exhibit A:

This client hired me mid-launch to take over a small handful of emails.

In the picture above, just my first two emails alone saw an immediate boost in CTR, up to 16.5x better.

Of course, I’m cherry-picking because this was an AMAZING result that had her sending me Slack messages to the tune of…

“I’ve never seen CTRs this high for my list. Whatever you’re doing is clearly working!“

So, ya know, I can’t guarantee that I’ll 16.5x your CTR…

But what I do guarantee is that I deliver writing that your audience will love, actually click on, and just might send you fan mail for, calling you a “genius” because of how “brilliant” your marketing is while thanking you for selling to them.

(Yes, that’s a true story that’s happened a handful of times.)

Now, there’s a TON that goes into my system…

And the easiest way to introduce all of it to ya is via a quick, 15-minute call.

So if I’ve begrudgingly won you over and piqued your interest…

Click the shiny button below to book your free 15 min. chat.

I’ll answer all your Q’s and ask a few of my own.

If us working together is a no-brainer, then we’ll get rockin’ & rollin’ for your next, (nearly) hands-free, 6 figure launch. :)

“But they that wait upon the LORD shall renew their strength; they shall mount up with wings as eagles; they shall run, and not be weary; and they shall walk, and not faint.” — Isaiah 40:31

Let’s Chat.

Shoot me an email or book a free 15 min. call.