Welcome to…

I Market to Humans

Where I turn underperforming, snore-worthy marketing into fun, high-engaging sales funnels that your audience adores…

…and that makes you a whole lotta $$$.

Howdy! I’m the “Sales Funnel Sniper”, and some call me James.

I’m gaining quite the reputation for being a sharpshooter with my funnels and for good reason…

Pulling GARGANTUAN profits from TINY audiences has kinda become my thing.

In fact, I can work with lists as small as 800 people, and on average, my funnels are making $224k in revenue.

I dunno… maybe it’s sheer, alarmingly-consistent luck? But either way…

I’ll create your next 6-figure, high-ticket launch & manage the whole funnel.

All you need to do is show up to deliver the masterclass, then kick your feet up and watch the Stripe notifications roll in.

“In just six months, James has helped me launch four high-ticket courses, each generating over six figures, with two exceeding $200k and the most recent hitting $436,800.”

James has been a game-changer for my coaching and consulting business. He handles everything expertly, crafting compelling sales pages, email sequences, and follow-ups that truly resonate with (and convert) our audience.

His ability to capture my voice and uncover unique storytelling angles has been invaluable. During launches, James feels like an extension of our team. He keeps us organized and focused, allowing me to concentrate on delivering top-notch course content.

His comprehensive approach to marketing our high-value programs has not only led to impressive financial results but has also significantly reduced the stress of launching. I'm incredibly grateful to have found James. I wholeheartedly recommend him to any coach, consultant, or course creator looking to take their business to the next level.

Callan Faulkner

Founder of REI Optimize and Industry-Leading AI Coach for Coaches

I’m Your Turnkey Solution for Sales Funnels that Deliver Consistent 6-Figure Launches

That’s sure fancy soundin’, isn’t it?

Let me tell ya in plain English what I do:

I create an entire webinar (masterclass) sales funnel for your high-ticket offer that takes leads from pre-registration to closed.

From emails & SMS (pre-registration, registration, reminders, replays, upsells, etc.) to web pages (registration, thank you, replays, upsell)…

From webinar strategy (designing it with you for max conversions) to back-end ‘phoneless’ sales calls (more on that later)…

I have you entirely covered.

The best part? I shoulder the majority of the work for the entire launch.

All I need you to do is show up to deliver the masterclass.

I handle everything else.

If your eyebrows are raised with skeptical curiosity, let’s continue, shall we? 👇

But first, let’s get the heart attack outta the way…

My work is performance-based (“commission”) because I need skin in the game.

I am your marketing partner who’s entirely invested in your success because my success (and professional fulfillment) depends on it.

So when it’s midnight in the middle of the launch and something’s going haywire…

And let’s be honest: no matter how well you plan a launch, something ALWAYS goes kaput…

I’m in the trenches, happily pouring elbow grease into every grinding part so that you don’t have to.

Thus, I ask for a small slice of whatever pie I bake.

If that ain’t your jam, I totally understand.

Thankfully, for some of these rad biz owners, it is:

  • “In just six months, James has helped me launch four high-ticket courses, each generating over six figures, with two exceeding $200k and the most recent hitting $436,800.”

    James has been a game-changer for my coaching and consulting business.

    I don't have time to create content or strategize about audience engagement. James handles it all expertly, crafting compelling sales pages, email sequences, and follow-ups that truly resonate with (and convert) our audience.

    James feels like an extension of our team. His comprehensive approach to marketing our high-value programs has not only led to impressive financial results but has also significantly reduced the stress of launching. I wholeheartedly recommend him to any coach, consultant, or course creator looking to take their business to the next level.

    Callan Faulkner

    Founder of REIOptimize and Industry-Leading AI Coach

  • "We not only had the most people ever attend a live masterclass but we also had the biggest launch year to date."

    Working with James for the launch of one of our coaching programs was such a positive, streamlined experience.

    From creating copy that sounded like my voice, to helping handle logistics regarding emails leading up to a masterclass and all the sales conversations that followed it he was so helpful!

    I cannot recommend working with him enough!

    Stephanie Wigner

    Founder of The Wealthy Practitioner

  • “James has made me so much money, and made my life infinitely easier!”

    He has awesome ideas for campaigns and has mastered speaking in my voice. I love working with him for his quick response time, and ability to showcase my personality. He has helped me so much with storytelling and how he waves it seamlessly into sales through emails is so impressive!

    Suzy Holman

    Serial Entrepreneur and Online Business Coach

  • “Working with James has been incredible!”

    He truly can embody your voice (very quickly) and has the gift of turning any topic into something creative and captivating! He’s mastered the art of storytelling and has helped me capture and convert my audience in my emails!

    Angie Lee

    Founder of Soul and Online Business Coach

  • “James is the amazing balance of creativity and business.”

    From the first time working with him, I knew I was with someone who was deeply dedicated to his work. Every email he crafts elevates my business. It feels like he is truly on my team, and wow, do we ever need that as entrepreneurs. Come on… how do we get a million more James’ on this planet?

    Mark Anthony Lord

    Online Life Coach

  • “Honey, I’m so proud of you!”

    But what is it you do again? I don’t know how it works, but I just know you’re the best at it! When will your writing be published? Oh, I’m so proud of you, sweetie!

    Nana

    Mother of my mother

  • "Our emails continue to have outstanding open and click-through rates across the board."

    James is a phenomenal marketer who has a gift for weaving simplicity and potency into one. He has an innate understanding of sales psychology, reader retention, and style. James will make a fantastic addition to any team looking to expand their email list, improve sales, and up-level their marketing.

    Aaron Abke

    Founder of 4D University

Here’s How it Works

My system has three powerful levers:

‘Phoneless’ Sales Machine

Backend, ‘live chat’ conversations where I pre-sell, qualify, and enroll peeps without ever having to say a word. I’ve seen up to a 40% conversion rate with my phoneless sales calls. Say your sweet goodbyes to doing sales calls yourself.

Master-crafted Masterclass

I study the best in the world, such as Russell Brunson and the 100 Million Dollar Webinar King, and leverage their structures for designing an engaging masterclass that actually gets people to show up and buy.

Copy That Connects & Converts

There’s a reason why I named my company I Market to Humans. My marketing actually sounds like a human wrote it. By using slice-of-life storytelling, personality, and sales psychology, I write in a way that connects with, and converts, your audience.

And while we’re on the topic of copywriting, of which the testimonials above were ranting & raving about…

Let’s chat about that for a sec.

Per the namesake of my company, I market to humans, for humans, and that makes my copy incredibly effective.

How so?

First and foremost:

No snoozefest, robotic AI writing.

I write all my copy like an actual human talking to another human.

(In the age of AI-written slop that makes your eyes roll out the back of your skull every time you see it, sounding human is surprisingly effective.)

Of course, I still leverage sales psychology, but deliver that via personality, humor, and drama. I humanize marketing while still keeping the strategy.

Thus, my writing slips past your audience’s sales-resistant walls to get them to act… plus it protects and builds your reputation and authority.

Next: I don’t use MadLibs-style, fill-in-the-blank templates.

Meaning I don’t copy/paste the LaTeSt & GrEaTeSt, this-week’s-flavor of frameworks…

Or slap in an old email that once upon a time performed well without consideration for why it did.

Why does this matter for your launch and how does it make you the most money?

Because nuance and context are essential for effective marketing that resonates and gets people to ACT.

Copy/pasting frameworks and old bangers of an email are ‘fine’ (me being very generous)…

But any marketer worth their spit instead aims to understand why those frameworks/old emails worked, and then wrap those timeless psychological strategies in currently-relevant nuance.

Which is why I hand-write ALL my copy for that launch, at that time, for that audience, within that context.

Just these 2 philosophies alone — human writing with effective storytelling AND nuance — separate me from most other marketers I’ve seen and produce amazing results. Exhibit A:

That client hired me mid-launch to take over a small handful of emails.

In the picture above, just my first two emails alone saw an immediate boost in CTR, up to 16.5x better.

Of course, I’m cherry-picking because this was an AMAZING result that had her sending me Slack messages like…

“I’ve never seen CTRs this high for my list. Whatever you’re doing is clearly working!”

So, ya know, I can’t guarantee that I’ll 16.5x your CTR…

But what I do deliver is writing that your audience will love and actually click on.

Exhibit B, C, D:

🚨And I must warn you…

When we work together, you’ll probably start getting fan mail from your adoring audience calling you a “genius” because of how “brilliant” your marketing is while they swipe their credit cards.

Not to mention how much they’ll LOVE your masterclass…

When designing your masterclass (and marketing), I always consider how your audience sees you…

And believe me, I promise that they’ll always see you as a freakin’ rockstar.

And they aren’t the only ones who’ll look at you like 🤩

Let’s talk affiliates, yeah?

Along with everything else I do, I also manage/write all content for the affiliates we bring into your launch.

Meaning that all the stellar, top-shelf marketing I’m hand-crafting for you, I’m ALSO hand-crafting for each affiliate, tailored to their audience and bridging the gap from their ecosystem to yours.

Your peers will practically break down your door to sell to their audience FOR YOU, and I’m gonna help them do it.

“Those are some pretty impressive horn toots, James, and I’m hearing what you’re sayin’…“

You exclaim as I flash a satisfied grin.

"Should I take my bow now or at the end of this pa—“

“BUT ☝️

I need to know that you can make them rabid buyers!“

You’re a straight shooter. I respect that.

Truth is, I can talk all I want about how I convert your peeps into buyers craving your offer…

But maybe I should let the results do the talkin’ now?

*Cracks knuckles*

Ready?

I can take a TINY email list of only 800 people and easily clear $167k like it’s a casual Tuesday, just like I did for this client:

Not too bad for “make ‘em rabid buyers”, eh?

But what’s truly dastardly is that we’ll be turning your whole audience HIDEOUS…

After all, we’re gonna steal their beauty sleep because they’ll be up all night OBSESSED with your offer.

But before we give them insomnia, they’ll first be begging to buy from you thanks to our preemptive, preposterously brilliant pre-selling.

Heck, there’s a good chance they’ll close themselves before they even see the link to buy!

And I imagine that right now you’re filled with…

Bewilderment?

Amazement?!

Shucks, I’m flattered… but wanna hear something really amazing?

One of my clients was celebrating her birthday in the middle of our launch. I made sure she could have her cake and it too.

I was rolling in sales while she was blowing out her candles (true story):

Now, I started this page off with a “I dunno” statement…

Maybe I just struck lucky with delivering sales like that above.

And maybe that dumb luck struck again for this launch, too:

And this one…

Okay, this is getting a bit obnoxious…

…AM I STILL GOING?!

“MAKE ALL THE SHOWBOATING STOP!”

I hear you wince.

My apologies. I didn’t mean to torture you with dreamy launch results. I’ll take my foot off that gas pedal.

And just in time, too, because there’s an 89% chance (not scientifically backed at all) that the next one would’ve made it IMPOSSIBLE for you to NOT work with me.

So then what can we conclude from all this?

Well, if you have an upcoming high-ticket launch that you’d love to rake in hundreds of thousands in revenue…

Powered by a master-crafted sales funnel strategy that turns your people into raving fans…

Then expertly humpty-dumpty’s them off of the Fence of Indecision into becoming “HECK YES!!” buyers…

Without you and your team doing the manual grunt work…

And would rather offload 90% of the work to me so that all you have to do is turn on Zoom, make sure your hair looks nice, and deliver the masterclass that I helped you build slide by slide…

As we roll back-to-back-to-back $150k+ launches all the way to the bank…

Then it just might be worth chatting with me. :)

Click the shiny button below for a free 15 min. call.

I’ll answer all your Q’s and ask a few of my own.

-James

“The faithful love of the Lord never ends! His mercies never cease. Great is His faithfulness; his mercies begin afresh each morning.” — Lamentations 3:22-23

Let’s Chat.

Shoot me an email or book a free 15 min. call.